An upside down Nike appears on this Culture Jamming Logo T-shirt. The new logo has the same colour scheme as the old one. Instead of Nike, the design now features Hike, which illustrates a person hiking a hill with a backpack.
In order to create this piece, I used geometric forms to create a figure. The Nike logo was turned 180 degrees after the figure was correctly formed and gathered. Impact was the typography utilised in the new logo. The t-shirt photo was then downloaded from the internet.
References
H and M, n.d. Regular Fit Round-neck T-shirt (Official website) [Online] (n.d.) Available at: https://www2.hm.com/en_gb/productpage.0685816001.html?hier_id=go_cmp-12796663560_adg-126516123092_ad-516052907500_pla-311420097508_dev-c_ext-_prd-en-0685816001003_sig-CjwKCAiArOqOBhBmEiwAsgeLmdTFiNG98I2vML7nzI3H4YkpLBnSWQq-sfK0qvN6yLicTrZlMvfaShoCLtUQAvD_BwE&utm_source=Google&gclid=CjwKCAiArOqOBhBmEiwAsgeLmdTFiNG98I2vML7nzI3H4YkpLBnSWQq-sfK0qvN6yLicTrZlMvfaShoCLtUQAvD_BwE [Accessed in 19 November 2021]
Nike, n.d. (Official website) [Online] (n.d.)
Available at: https://www.nike.com/gb/
[Accessed in 19 November 2021].