About Creative Life
Creative Life is a local festival where people can learn new skills and spend time with their family while interacting in the events. Attendees will have a free entrance and a wide range of events to choose from. People who can’t come for whatever personal reason can engage with the events with the use of virtual reality.
Identifing Problems and Festival Case Study – York Ice Trail
In order to attend York Ice Trail, I went to their website to find dates and times of the event with additional information. The aim of the festival is to attract attendees with unique ice sculptures and the determination to find as many sculptures as possible. During the festival, I used a neighbouring website’s Google Map (Rachel Rogers, 2022) with descriptions of the sculptures throughout York which allowed me to find 25/43 sculptures compare to 9/40 in 2020. This shows websites inefficiency and my spend time to find the website with Google Maps as without it me or other attendess wouldn’t be able to find sculptures or even getting lost in the alleyway.
Solving Solutions
The Creative Life website will help the user to collect important information about the festival and find the desired events using Google Maps. The website interface will be fair and clear, linking to the Jacob’s Law. Interface will also be consistent and easy to use in its visual characteristics across different browsers and omnichannels. The content found on the website is organized and filtered in the search bar. The menu is organized into categories to help users find what they need quickly and efficiently.
Summary
Users face various difficulties when trying to find directions or event basic information during the local festivals which make people want to leave. During my travel to York Ice Trail, I was using the neighbouring website which shows the York Ice Trail website’s inefficiency by not allowing users to perform tasks during the festival with a map tool required to find the sculptures and users staying longer in the competitor’s website than theirs. So, when I will be protopyping Creative Life, the Google Maps with Usability goals will be interpreted and used to meet the users needs.
References
Nielsen, J., Nielsen Norman Group 2012. Usability 101: Introduction to Usability. [Online] (n.d.) Available at: https://www.nngroup.com/articles/usability-101-introduction-to-usability/ [Accessed on 20 February 2022]
Rachel Rogers, York Mix 2022. York Ice Trail 2022 guide: Interactive map, must-see sculptures and win £1,000. [Online] (Updated in 1 March 2022) Available at: https://yorkmix.com/york-ice-trail-2022-guide-interactive-map-must-see-sculptures-and-win-1000/ [Accessed on 3 March 2022]
Visit York, 2022. York Ice Trail 2022. [Online] (n.d.) Available at: https://www.visityork.org/york-ice-trail [Accessed on 3 March 2022]