Some elements of this wireframe of the Creative Life website was rejected because the elements didn’t allow efficiency and structure
At the Header, the dividers don’t look like the original or even look more like buttons, which will confuse users because of visual representation.
Creative Life’s website will have a call to action which should stand out, the layout can be more simplified and have a more a card fold layout look. The box layout for the key information will replace to a card layout in order to allow efficient and effective in order to have a visual memory, as card format is commonly used in order websites. The link to the companion app will be added as another form of call to action by encouraging people to get app and how vitally important it is during the festival.
However, the features such as Video and Map will be enlarged and displayed at the top as they are very important in order to understand the purpose of the festival.
Summary
This was a rough website which required an in depth research by some features and elements not accurately meeting usability goals. After research and development, the elements and features will be improve and made even more efficient and effective for users. A new useful features will be added to make users experience straightforward and enjoyable.