Core message
A portfolio project with the intention of assisting the homeless community was finally conceived after lengthy brainstorming. This research will examine how the homeless are misunderstood by society, how they are mistreated, and how they can get assistance throughout the winter. A homeless person may be compelled to reconsider their situation and potentially even change their life by even a modest act of kindness since you must mentally desire something in order to act on it physically.
Now homeless organisations have highlighted a lack of resources and insufficient help as the reason why individuals are slipping through the cracks, according to Hull Live. As a result, Hull’s streets are becoming increasingly crowded with people. (Susie Beever, Hull Live, 24 November 2022) Yorkshire Press “From April to June 2022, 362 persons in Hull were classified as homeless and living without a fixed address” (Joe Gerrard, Yorkshire Post, 28 December 2022.).
Many of these people end themselves on the streets as a result of a range of vulnerabilities, including those related to fundamental requirements that are essential to daily existence, such as food and shelter, income, healthcare, and even healthcare.
Target audience
Since these people walk and visit Hull for various reasons, they will be the project’s target audience in Hull and the East Riding. The age range for this project cannot be determined, though, because everyone in the community will be impacted and everyone’s participation will help the situation. This would also reach more members of the neighbourhood who are unaware of the problem and foster strong local ties, which are currently lacking.
Public perception of homeless people
Instead of studying the articles, I choose to visit Quora to see what people think of the homeless and why so few people want to help. Ian claimed that he thought in the same stereotypes as other individuals. However, he was given the same treatment as other homeless persons when he seemed to be one himself, including words like “Basically, no matter what occurred, it was your own stupid fault.” The most common misconceptions about homeless people are that they waste their money on drugs and alcohol, that they can’t be bothered to work, and that they chose to live on the streets. (Ian Williams, Quora, 2019.)
Summary and potential plans
As the suggested portfolio project included a potential means of assisting the homeless, particularly during this chilly winter, I also shared the project’s main takeaway with the intended audience, which will help me stay on task and ensure that the message is understood.
The project will eventually have its own branding, which will help the local community recognize it and become more aware of the problem. To accommodate users of any age, branding should also adhere to accessibility guidelines and design standards.
References
Ian Williams, Quora, 2019. What is your opinion of the homeless? Online Available at: https://www.quora.com/What-is-your-opinion-of-the-homeless?no_redirect=1 [Accessed on 28 December 2022]
Joe Gerrard, Yorkshire Post, 28 December 2022. Homeless in Hull: How people living on the streets are going to cope this Christmas Online Available at: https://www.yorkshirepost.co.uk/news/people/homeless-in-hull-how-people-living-on-the-streets-are-going-to-cope-this-christmas-3959158 [Accessed on 28 December 2022]
Susie Beever, Hull Live, 24 November 2022. Number of homeless deaths in Hull peaked last year, figures show [Online] (24 November 2022) Available at: https://www.hulldailymail.co.uk/news/hull-east-yorkshire-news/number-homeless-deaths-hull-peaked-7855066 [Accessed on 28 December 2022]