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Dev Log

2. Concept Reevaluation

Previously chosen concept meant constructing an augmented reality app/web and allowing users to share their experience with their peers by sharing a link. This app/web would also help with navigation, eliminating the need for spoken communication in a place they plan to visit by utilising visual communication signals such as instructions and universal symbols. Google Live Maps provides an alternative, however it is a little rudimentary and does not address the issues that tourists confront while travelling. Augmented reality is becoming more popular in the tourism industry as a way to enhance the experience while using fewer resources, such as paper maps.

However, the project was too particular in terms of how it will assist users in navigating the region and how it will address the issues that users have, therefore the decision was made to reevaluate the project. Following additional investigation, an article about Edinbrough’s Royal Botanical Garden caught my interest.

Figure 1 : This article examines how a significant new exhibition that is limited to viewing on a smartphone or tablet has changed one of Edinburgh’s most popular tourist destinations (Brian Ferguson, THE SCOTSMAN, 1 October 2021).

Following reading the article, the decision was made to create an augmented reality experience that would introduce users to the location rather than guide them through it. Creating an augmented reality experience for the open days, which welcome guests and students who wish to study at the university, would be one way to introduce the concept. To keep everyone interested during the event, the experience will make use of 3D elements. However, the debate remained as to what emblem best represented Hull University.

Figure 2 : The University of Hull’s logo design (University of Hull, n.d.) caught my attention the most when browsing through the Google photos associated with the institution since it was visually rich.

Therefore, it was decided to incorporate these symbols into the augmented reality experience in order to introduce the audience to the university’s little-known past.

Figure 3 : In the original blazon, torch represents study and light in general, while the crown is based on Hull’s arms. The rose and fleur-de-lys symbolise the counties of Yorkshire and Lincolnshire, respectively. The university has always drawn students from these two countries (Heraldry of the world, n.d).

Using the symbols listed above may enhance the range of 3D models that may be included in the map and provide the opportunity to grow even farther throughout the territory as opposed to just in the library area, as was first intended.

References

Brian Ferguson, THE SCOTSMAN, 1 October 2021. Edinburgh’s Royal Botanic Garden transformed by ‘invisible’ art in augmented reality exhibition [Online] (Updated in 1st October 2021) Avaliable at : Edinburgh’s Royal Botanic Garden transformed by ‘invisible’ art in augmented reality exhibition (scotsman.com) [Accessed in 8 February 2024].

Heraldry of the world, n.d. University of Hull [Online] (n.d.) Avaliable at : Coat of arms (crest) of University of Hull (heraldry-wiki.com) [Accessed in 10 February 2024].

University of Hull, n.d. Study at Hull in 2024 [Online] (n.d.) Avaliable at : Study with us in 2024 | University of Hull [Accessed in 10 February 2024].