Dev Log 11 – Social Media Campaigns

Social media campaign – Instagram

This project’s goal was to swiftly organise a social media strategy and create content to promote an upcoming event. Adam, Chris, and I were the three of us. We were coming up with concepts for everything from naming to branding. It was also suggested that the project be local and that a Christmas market be formed because it is the season. This market would have been ideal for families who would attend the market during the day with its numerous stalls. In addition to those who would arrive in the evening with bands playing music.

Figure 1 : After Chris’s done logo was received, a decision was made to stick the markets logo onto a potential place where it can be located which will be accesible as people will know where to go.

I was given the task to create a social media campaign for the duration of the project. I therefore done research to see which channels would be useful for marketing and increasing market awareness. You can interact with your customers on social media and learn what people are saying about your company. Social media can also be used for mobile applications and advertising. Social media can assist your business in attracting clients, obtaining client feedback, and developing client loyalty (WordStream by LocaliQ, n.d.).

Figure 2 : Applying Chris’s logo to the Instagram page with a place in which the market will happen (freepik, n.d).

Therefore, Facebook, Instagram, and Twitter would be the greatest platforms for this kind of initiative. Facebook frequently uses a section to promote future events, and users are likely to want to attend if they see their friends there.

Figure 3 : Hull city centre where could potentially be a Christmas market and will be accessible to people who will come to Hull from other cities (Visit Hull, n.d.)

Giving the Hull council the concept and setting up a gathering spot would be one way to take this forward.

References

freepik, n.d. Instagram Interface Images [Online] (n.d.) Available at : https://www.freepik.com/free-photos-vectors/instagram-interface [Accessed in 22 December 2022]

WordStream by LocaliQ, n.d. Social Media Marketing for Businesses [Online] (n.d.) Available at : https://www.wordstream.com/social-media-marketing [Accessed in 22 December 2022]

Visit Hull, n.d. Easter Messy Church [Online] (n.d.) Available at : https://www.visithull.org/whatson/easter-messy-church/ [Accessed in 22 December 2022]