4. Conceptual Energy Drink Animation

Examples of Energy Drink Animation

Figure 1 : Commercial for the energy drink business Celsius. Short social media product video. When massive handheld energy drink meets elegant transitions and dramatic sound design

Refresh Time Storyboard

A can will roll about in a slow-motion Refresh Time animation until it stands on end and the energy from the can causes it to fly. It flies, lands upside-down, then turns. The other two cans show when it turns the appropriate way, and it appears as though the camera is switching between the views while the energy lightning splashes as a liquid. There won’t be any verbal advertising; instead, background music related to slow motion animation will be playing.

After some time, my package concept was changed from illustrations to straightforward vector shapes that symbolise a particular activity the target audience would want to achieve when drinking the can. This makes the design even more simple, and speaking of simplicity, the animation won’t have any extra components because during teamwork activity, the created the wooden slow motion animation just used the key components to convey the story.

References

Lunar Films LLC, 01 February 2022. Energy Drink Ad | Epic B-Roll [Online] (n.d.) Available at : https://www.youtube.com/watch?v=y-zQovGOmVI [Accessed in 24 March 2023]