To create this piece, I cut out a cigarette (Adam Sherwin, 2016) and a little animal (Campaign n.d.) to demonstrate the hopelessness of smoking and how someone you admire can encourage you in living a healthier lifestyle. With a brush, the original words were masked and the words “I don’t need those” were added on top. Berlin Sans was the typeface used in this advert.
References
Adam Sherwin, Independent, 2016 Top ten most controversial adverts revealed (Hitting the headlines article) [Online] (Updated in 23 Febuary 2016)
Available at: https://www.independent.co.uk/arts-entertainment/tv/news/top-ten-most-controversial-adverts-revealed-a6889726.html
[Accessed 26 November 2021].
Campaign, n.d. Meerkat chooses Facebook to launch latest TV ad ( Hitting the headlines article) [Online] (Updated in 02 October 2009) Available at: https://www.campaignlive.co.uk/article/meerkat-chooses-facebook-launch-latest-tv-ad/942711 [Accessed in 26 November 2021]
Jason Deans, 2010 What was your favourite TV advert in 2010? (Hitting the headlines article) [Online] (Updated in 17 December 2010) Available at: https://www.theguardian.com/media/organgrinder/2010/dec/17/adverts-top-ten-2010 [Accessed in 26 November 2021]