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2D visual design Development Log

Press Release

Collaboration between Rooted in Hull and the University of Hull to enable new projects and innovative ideas

CEO of Rooted in Hull, Adrian Fisher enlisted the cooperation with the School of Arts in the University of Hull on Tuesday, 2nd of November to contribute unique ideas that will help their organisation expand its influence in Hull City Centre.

Figure 1: Adrian Fisher meets the first cohort of Ba (Hons) Graphic Design new program students in the New Facilities Media Centre.

Adrian Fisher, CEO of Rooted in Hull, requested the assistance of the 25 students in the new BA (Hons) Graphic Design program to present unique solutions which will help their organisation increase its influence in Hull City Centre during the discussion on Tuesday, November 2nd.

Figure 2: Rooted in Hull is an organic food seller and supplier which was founded in 2014 by two friends who wanted to create a unique location in the city where people could celebrate in many different ways, they enjoy food by producing and cooking. (Rooted in Hull, n.d.)

Various community groups become frequent visitors and volunteers at their site, coming not just to learn about food but also to build confidence, enhance their mental health and overall well-being, make friends, or simply take a vacation from the demands of life. Some of the volunteers are learning business skills, assisting with the cafe’s operations, and even handling site maintenance. (Rooted in Hull, n.d.) The farm shop is in the city centre and can be reached by most buses as their terminal stop is at Hull Interchange, which is convenient for visitors who have never been to Hull before.

According to Adrien Fisher, an elderly lady approached the market kiosk and inquired about the tomatoes. He just knew the type of tomato, not the origins or culture of its consumption, though. The old lady kindly specified that she used to eat these tomatoes on a sandwich with oil in Spain.

Adrian Fisher has as well clarified the food produced and supplied by in his organisation isn’t necessary “healthy,” but also a  “good food” which people on a low budget can enjoy in combination with purchasing expensive healthy food. As a reward for their hard work and determination, the CEO of Rooted in Hull received an origami flower art creation from one of the students.

As a Program Leader and Lecturer in Digital Design, Robert Consoli was enthusiastic to find ways to help the organisation while also letting students work with real clients as part of the new programme. With Jason Hayhurst as a Screen Subject Grove Director, Lecturer in Digital Media, and Dr Terry Westby – Nunn as a Film Production Specialist, sees a variety of opportunities in the corporation to go ahead across the School of Arts.

References

Rooted in Hull, n.d. [Online] (n.d.) Available at: https://www.rootedinhull.org.uk [Accessed in 12 November 2021]

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