The brochure attracted my eye during my visit to Rooted in Hull because its simple design might be improved and helped to attract customers. The brochure may well be A4 in size, making it readable for customers of all ages. It’s also lightweight and portable, making it ideal for carrying and maybe gifting when delivering food. My first thought was to make a book brochure with a cut out of the Rooted in Hull emblem on the first page. A pocket for a folding calendar and a pocket for a poster will be included on the inside of the brochure. While the structure is made of paper, it can be reused as additional flyer storage. The phrase “Rooted in Hull” is prominent in this brochure, which uses the same colour scheme and style as the logo. Quarter circles will form the pockets, which will be part of a yellow circle within the company’s logo.
Following the production of the brochure, a foldable calendar will be measured and manufactured so that clients are aware of product trials. A comment on the vegetable and plant growing season will be included each month. For the month’s name, real vegetable stencils will be utilised as the background. Potatoes, carrots, apples, and a small tomato were among the vegetables used to make stencils. The back of the calendar will have recipes related to the vegetable of the month, as well as a few lines for notes. The entire calendar will be green to match the brochure.
Following the publication of the brochure, an A4 poster will be used to introduce new clients to Rooted in Hull. The Rooted in Hull emblem will be stencilled on the first page. Customers will learn about Rooted in Hull and their beliefs when they open the poster. After that, the customer will fold out an A2 territory map. New customers at the Rail Station or Hull Interchange will be able to determine the most convenient route by looking at the back of the poster, which will include a map.
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