This is a Culture Jamming Logo T-shirt with an upside down Nike.
An upside down Nike appears on this Culture Jamming Logo T-shirt. The new logo has the same colour scheme as the old one. Instead of Nike, the design now features Hike, which illustrates a person hiking a hill with a backpack.
In order to create this piece, I used geometric forms to create a figure. The Nike logo was turned 180 degrees after the figure was correctly formed and gathered. Impact was the typography utilised in the new logo. The t-shirt photo was then downloaded from the internet.
This is a “You Can Do It” banner encoraging people to believe in their abilities and follow their dreams.
I used a pen tool to trace my own hand with a light brown ink to create this piece. Fill a darker colour with the filling bucket once my hand has been traced properly. Both sides of the banner were copied and transferred by hand. The banner’s typography was bold Sans Serif.
Clenched Fist used in the banner to show requirement to united for similar purpose.
This is a Propaganda poster with a tree branch sticking out encouraging people to grow more trees.
In order to create this piece, I applied geometric forms to create a hand. Geometric tree branches were gathered together after the hand was successfully formed. However, the poster needed to be improved, thus the geometric construction was replaced with a real hand pointing its finger at the audience. A pen tool was used to sketch in the entire hand and tree branches. This poster’s typography was bold Sans-Serif.
Improved Propaganda poster with a tree branch sticking out as a pointing finger encouraging people to grow more trees. Original reference image used for the Propaganda poster.
First University of Hull symbol logo reimagined with geometric shapes. Second University of Hull symbol logo reimagined with geometric shapes.Third University of Hull symbol logo reimagined with geometric shapes.
This is a reinvented University of Hull symbol logo with geometric forms. The construction’s original symbol was a fire.
To create the triangles in this painting, I utilised a white arrow to ensure that they are authentic to the actual sign. Then I duplicated them and reassembled them into a flower. However, the fire colour palette must be maintained. The pattern tool was pushed and some shapes were repositioned after the flower and petals were completed. The technique was then performed for two more possible modifications.
This is a calling card with the interpretation of nature by a butterfly flying its flower.
In order to make this calling card stand out, I interpreted a flower calling my name in black. Tulip will be surrounded by an orange border. So, using a red butterfly with a white outline, the tulip was screaming my name. Outside, the background will be blue, making the flower and butterfly stand out. I used a shape tool in Adobe Illustrator to create rectangles and rhombuses for this card. I used outline and then ungroup to resize each letter for Sans-Serif typography.
This is a Big Sing- Little Big Sing banner advertisement with note overprinting.
In order to create this piece, I employed geometric forms to create a note. A pattern was created by putting together a few notes. A pattern was successfully multiplied using a group tool. The banner’s typography was Times New Roman. At the bottom of the banner, the name, time, and small icons of music authority were added.
Nutrition tree poster is a great example of typography to describe the importance of nutrients each person requires in their diet. (Nutrition Education Store,n.d.)
Nutrition Tree Poster is a poster produced and sold at Nutrition Education Store which follows the aim of conveying the importance of the nutrients and healthy eating to the person’s daily intake. Proper nutrients need an ability to control your portions and a specific diet which combines more plant-based foods, high fibre and many other required products.
This poster is a great example of typography by implementing different fonts which is the delivery of the typeface to describe the importance of nutrients each person requires in their diets on the daily intake in the form of a tree. In terms of typefaces, the designer used the traditional and in some areas decorative hand lettering which is legible with the help of upper cases and different tones of green. The tree used in poster is representing the life and wisdom to show how the crucial importance of nutrients such as “normal growth, development and ageing, helps to maintain a healthy body weight, and reduces the risk of chronic disease leading to overall health and wellbeing” (NHS, n.d.). So if the person doesn’t receive daily intake of vegetables and protein the consequences could be fatal such as illness and diseases (NHS, 2019). Linking with the an idea of wisdom, tree is just giving knowledge to help the person live longer and enjoy their living by receiving a balanced amount of nutrients as a treatment. In terms of knowledge, this poster would also be used in classrooms to teach children of any age the purpose of nutrients in healthy eating as they are growing mentally and physically. A display of healthy fruits such as vegetables, proteins and dairies give a denotative meaning which links with its purpose such as healthy eating . These small illustrations also reminds us of the accessibility of these nutrients, so you can purchase them in every shop due to being cheap or even grow fruits and vegetables in your garden. Blue and green hues used in the poster visually represents the vintage/retro view to when you first look at it.
“Eat Fruit-Be Healthy” Poster
“Eat Fruit – Be Healthy” is a bad example of typography by implementing a simple design to promote the importance of healthy eating. (Vintagraph, n.d.)
This poster is a vintage public information poster promoting healthy diet with the slogan “Eat Fruit – Be Healthy” which was created by the Federal Art Project between 1936 and 1938 to promote proper dietary habits by showing stylised fruit (Richard B. Levine, 1936-1938).
“Eat Fruit – Be Healthy” poster is a good example of typography by implementing with a simple design to promote the important of healthy. However, this poster can be improved by rounding the slogan instead of having it in a rectangle shape, changing to more saturated colour scheme and making the fruit more recognisable because the apple in the poster visually look like an orange, however this poster has an effective use of circles to represent fruit. So, the initial idea was to include typography not only outside the fruit but also the inside the fruit, so the people which are looking at the poster will understand the importance of healthy eating just by looking at the legible hand drawn keywords. In the slogan, the keywords “Fruit” and “Healthy” will be in upper cases only with dark green to highlight the purpose of the poster and in the classrooms to educate pupils of any age. In addition to the apple and grapes on the plate, a pineapple will be added as a circular shaped fruit, and important source of “vitamins and minerals including calcium, manganese, plus vitamins A and C” in our daily diet ( Nicola Shubrook, n.d. ). All fruits and the plate will be drawn using one circular shape which links with the actual poster and have a saturated colour scheme compare to the 20th century poster but at the same time will be recognisable and include uniquely stylised fruit. The hand drawn typography will be drawn, so the keywords will follow the pattern of my hand writing, upper cases and sans script in various tones of reds, purple and yellow ochre which links with the Nutrition Tree Poster in the above. Below, there are my initial sketches, traditional mock up and additional final design ideas.
Figure 1 ( Maisto bankas, 2021): Maisto bankas is a great example of conceptual design by implementing an heart to represent a light of hope, trust and trust in an apple which is an important nutrient in our daily diet.
Maisto bankas is a Lithuanian food organisation which do their best to help people who are suffering from shortage of food and decrease the amount of edible food being thrown away.Their logo can be found next to products in shops and stuck on the yellow bins in the airports.
This logo incorporates the heart shape in an apple to indicate the passing of light of hope, trust and kindness to other people which is shown by an effective section gradient from orange to bright yellow. An apple is an important product in the healthy diet as being one of the key nutrients in 5 a day, so if the daily intake decreases, the person becomes less energetic and start to gain a weak immune system by lacking in vitamins, minerals and many other healthy nutrients (NHS, 2018). This shape links with the main focus of this organisation in terms of every good condition but not used or unwanted product can be given to someone who might eat their apple as their dinner. Apple itself is a food product which can be found in any shop or even market and it doesn’t cost much to purchase. So anyone can buy the apple and give it to a person on the street. The logo is also recognisable and explains the idea of this organisation to the people when they look at this logo by having bold letters in a Lithuanian word “food” as a contextual keyword. Use of negative space around the logo plays important role as it makes the logotype and logomark stand out when people look at it.
Save the Children
Figure 2 (Save the Children, 2021): Save the Children logo doesn’t specify the child conceptually however this logo uses the colours which makes it recognisable as the helping organisation such as Red Cross and others.
Save the Children is a UK based child helping organisation which delivers food, medicine and protection, and holding governments to account for providing for these basic needs themselves because this organisation believes that every child has the potential to change the world. According to the staff, Save the Children organisation is “Driven by becoming the biggest and shiniest charity, Save the Children has lost sight of values it once held. It’s run like a big corporation and staff working on the ground don’t appear to be treated well. The focus is on quantity not quality, with unrealistic targets set in terms of delivering any quality work. Good work is still happening on the ground due to individuals believing in the work, but I don’t believe that it’s a healthy environment for them.” (Guardian, 2015) which links the poor designing of this logo.
Design process
maller standing straight receiving the present. After few days I analysed my design idea and realised that the idea is too literal, so my greatest mission was to combine the child, adult and present together. So I thought of two similar idea which include hugging a heart or a book with three possible combinations. These combinations include just hugging an item, hugging tightly an item and holding hands with an adult which they hold an item together. I have decided to keep the colour red logomark and black logotype because there isn’t a need to change colours due to their conceptual importance to Save the Children and just the helping organisations in general. However, the item will be shinning to show importance and preciousness to the child which is given from the adult which represents the idea and purpose of the organisation. Then I will sketch the final result with a red erasable pencil and using colour to show visual idea when transitioning into a digital design.
Design sketches
Initial ideas and developments in production of the final design including the pencil outline of final idea. (05-19/10/2021) Mock up of the final design (19/20/2021)
Maisto bankas, 2021 Musu misija (Social enterprise original website) [Online] (n.d.) Available at: :https://www.maistobankas.lt/musu-misija/ [Accessed in 02 October 2021]
This is a Rebus Logo design for the I Love Zero organisation in Pocklington. This company sells organic products and allows customers to fill up house chemicals.
In order to create this piece, I used geometric elements to create a heart. After successfully constructing the heart, it was grouped and replicated to create a big flower. This piece’s typography was handwritten to complement the flower.
This is “I Love Zero” official logo located in Pocklington.
References
I LOVE ZERO, 2021. (Official website) [Online] (n.d.) Available at: https://www.ilovezero.co.uk [Accessed 28 October 2021].
This is I Love Flowers construction by using green hearts.
In order to create this piece, I used geometric elements to create a heart. After successfully constructing the heart, it was grouped and replicated to create a big flower. This piece’s typography was handwritten to complement the flower.
Geometric heart construction stages from a single heart to a flower.
