Category: Development Log

Social media campaign – Instagram

This project’s goal was to swiftly organise a social media strategy and create content to promote an upcoming event. Adam, Chris, and I were the three of us. We were coming up with concepts for everything from naming to branding. It was also suggested that the project be local and that a Christmas market be formed because it is the season. This market would have been ideal for families who would attend the market during the day with its numerous stalls. In addition to those who would arrive in the evening with bands playing music.

I was given the task to create a social media campaign for the duration of the project. I therefore done research to see which channels would be useful for marketing and increasing market awareness. You can interact with your customers on social media and learn what people are saying about your company. Social media can also be used for mobile applications and advertising. Social media can assist your business in attracting clients, obtaining client feedback, and developing client loyalty (WordStream by LocaliQ, n.d.).

Therefore, Facebook, Instagram, and Twitter would be the greatest platforms for this kind of initiative. Facebook frequently uses a section to promote future events, and users are likely to want to attend if they see their friends there.

Giving the Hull council the concept and setting up a gathering spot would be one way to take this forward.

References

freepik, n.d. Instagram Interface Images [Online] (n.d.) Available at : https://www.freepik.com/free-photos-vectors/instagram-interface [Accessed in 22 December 2022]

WordStream by LocaliQ, n.d. Social Media Marketing for Businesses [Online] (n.d.) Available at : https://www.wordstream.com/social-media-marketing [Accessed in 22 December 2022]

Visit Hull, n.d. Easter Messy Church [Online] (n.d.) Available at : https://www.visithull.org/whatson/easter-messy-church/ [Accessed in 22 December 2022]

I was able to generate an idea using AI that may potentially be redone as ilustrations. In our group work, we discussed several forms of pollution including ways to ways to help arctic from melting. We also talked about how AI might be helpful for the campaign highlighting the value of the natural climate and encouraging the sustainability of the environment.

Without using a professional, anyone could design an illustration using these theoretically generated examples. However, AI has certain ethical issues because it uses parts of possibly copyrighted content that cannot be used or referenced because of their unknown origins. In any case, using AI as an idea generator can cut down on the time creative people require to digest ideas, which can then be used for marketing and promotion. Therefore, the AI-generated concepts can be redrewn and used as illustrations to give the website a unique feel. As we were discussing the group plan, I made the suggestion that we shift our focus from pollution photos to images of lovely, natural arctic settings in order to interest people and inspire them to support the environment.

The users will be able to feel the significance of the natural environment through the imagery. My task was to create a gorgeous arctic hover imagery in the elementor when our discussion was finished. So I made the decision to develop an arctic environment utilising online AI generators and produce hover shots.

The users will be able to feel the significance of the natural environment through the imagery. My task was to create a gorgeous arctic hover imagery in the elementor when our discussion was finished. So I made the decision to develop an arctic environment utilising online AI generators and produce hover shots.

References

Hotpot, n.d. AI Art Generator [Online] (n.d.) Available at : https://hotpot.ai/art-generator [Accessed in 15 July 2023]

Neutral.Love. n.d. Free AI Art Generator [Online] (n.d.) Available at : https://neural.love/orders [Accessed in 15 July 2023]

Task was to to create a Parallax website using one of the Fair Trade products. Me and Steph made a decition to go for herbs and spices as they are commonly use in the household.

What is Fair Trade ?

Fairtrade collaborates with farmers and workers to improve their living conditions, invest in their communities and companies, and conserve our common environment (Fair Trade, n.d.).

Fair Trade Herbs and Spices

Herbs and spices are used in Fair Trade to flavour our cuisine. However, the farmers and workers who cultivate them are frequently left with a bitter taste in their mouth. Fortunately, a wide range of herbs and spices are now Fairtrade certified (Fair Trade, n.d.).

Fair Trade Herb and Spice Logo

Fair Trade Parallax Website

Parallax is an essential tool for developing intriguing websites, but when it comes to accessibility, you must evaluate whether to use a photo as a bannier or a true fixed animation.

References

Fair Trade, n.d. What is Fair Trade? [Online] (n.d.) Availiable at : https://www.fairtrade.org.uk/what-is-fairtrade/ [Accessed in 20 July 2023]

DGStoreUK, Ebay, n.d. Spice up Your Culinary Adventures: Top-Quality Whole Spices, Herbs, and Seeds [Online] (n.d.) Available at : https://www.ebay.co.uk/itm/163769614735 [Accessed in 20 July 2023]

Import Promotion Desk, n.d. Exporting natural ingredients [Online] (n.d.) Available at : https://www.importpromotiondesk.com/exporters/products/natural-ingredients [Accessed in 20 July 2023]

The website was created with educational curriculum in mind, and the content was created directly from these kind of courses. Spellzone website is intended for teachers who would like to print the exercises for their lessons as well as those who work with children who are unable to spell, are from different countries, or have disabilities like dyslexia. Thus, after students have finished a series of tasks, the teacher can determine who did it well and who needs further help. Adults who have moved to England but don’t speak the language and wish to re-learn the spelling are another target audience for this website because it supports up to 22 languages.

Spellzone may have increased user satisfaction and broadened its appeal to new markets by permitting photo hierarchy when the website’s home page displays the pages being added to it, Spellzone might have increased its appeal to various markets and enhanced user experience. There is a video that would benefit from being at the top of the website and would focus on a larger spectrum of users’ viewpoints, including those of primary, secondary, and college students, as you scroll down the page. We were scrolling through the website when we discovered the accessibility options, which address every conceivable difficulty. Therefore, following the discussion, we make it plain that the teacher and students should log in separately.

References

Spellzone n.d. What is Spellzone? [Online] (n.d.) Available at: https://www.spellzone.com [Accessed on 20 December 2022]

For today’s a task, we were meant to create a responsive website for a responsive design for phone, tablet and laptop. As responsive design is important because each user should be able to access the website from different omnichannels such as tablets and phones.

When we were considering Christmas card ideas for our group project, my suggestion was making a card that looked like pixel art, specifically Lego pixel art. As a result, when the buyer buys the card and the user makes it, it will be more memorable than simply receiving one. I next investigated several types of pixel art, such as diamond art, which is commonly used to make inventive artworks and has risen in popularity over time. Along with diamond art, Lego stud art has arisen as a second form of creation.

Following our discussion, it was decided to conduct some research and look into the many types of narrative sequences that would have been useful while constructing onboarding.

This idea was expanded into a logo design and narrative that communicates successfully without the need of text. As a result, the product customer gets the primary idea. Although our group was generally productive, everyone was working independently on my proposed approach.

The group project for today was to design a birdhouse, which could be anything based on the artist’s preference. My task was to research the significance of birds and what they stand for as we came together to brainstorm methods to promote the birdhouse. After doing some study, I came up with some viable concepts. The first one was to create a bird that enters someone’s home carrying a suitcase because the bird stands for wanting to be with someone rather than being alone.

They stand for many things, according to Clinton Atkins, including freedom, grace, love, strength, longevity, eternity, happiness, and love. Depending on the culture and religion, different birds have different symbolism. Even having a dream involving birds has significance. Indeed, birds have a significant impact on how people perceive the world. This demonstrates the significance of birds in a person’s life.(Clinton Atkins and George Dukes, Thayer Birding, 2 January 2023.)Everyone needs a friend they can talk to or turn to for assistance in times of need, especially those who have felt abandoned because of the coldness of those around them.

This could be taken further as the promotion branding for the birdhouse and using emotional designs to interest the user.

References

Clinton Atkins and George Dukes, Thayer Birding, 2 January 2023. What Do Birds Symbolize? – 8 Birds Symbolize [Online] (n.d.) Available at: https://www.thayerbirding.com/what-do-birds-symbolize/#:~:text=They%20represent%20freedom%2C%20grace%2C%20love,how%20humans%20view%20the%20world. [Accessed on 3 January 2023] 

Vector Stock, n.d. Crow bird poultry animal silhouette vector image [Online] (n.d.) Available at: https://www.vectorstock.com/royalty-free-vector/crow-bird-poultry-animal-silhouette-vector-7617068 [Accessed on 3 January 2023]

Vector Stock, n.d. Men shoe vector image [Online] (n.d.) Available at: https://www.vectorstock.com/royalty-free-vector/men-shoe-vector-1849438 [Accessed on 3 January]

Vector Stock, n.d. Suitcase with world travel landmark and airplane vector image [Online] (n.d.) Available at: https://www.vectorstock.com/royalty-free-vector/suitcase-with-world-travel-landmark-and-airplane-vector-27186766 [Accessed on 3 January 2023]

We discussed many strategies for getting young children to drink water, which is crucial for their health, during the group discussion. I took my sketchbook after our conversation to process some thoughts. The original concept was to create puzzle stickers that kids would want to collect and purchase the water bottles to assemble. Superheroes, who are well-known to the younger generation and pique their interest, could be potential puzzles. They won’t have an issue drinking water bottles as their curiosity grows.

The second possible solution was to attach two stickers, one of which would be a section of the picture and a QR code that would link to the webpage. The adult might access the website and log in using the special code that can be found with QR code. The child may receive awards from the corporation if they consume more drink bottles than expected. The child could compete against other kids in challenges on the internet. Such contests heightened the rivalry between kids, which boosted sales and inspired kids to drink more water.

My ideas were taken into consideration when I pitched them to the group, and they helped contribute. We made the decision to continue with this and present our thoughts to the class as a whole.

References

Kaanbagci, Vector Stock, n.d. Laptop computer silhouette vector image [Online] (n.d.) Available at: https://www.vectorstock.com/royalty-free-vector/laptop-computer-silhouette-vector-698220 [Accessed in 1 January 2023]

Vector Stock, n.d. Cardboard box vector image [Online] (n.d.) Available at: https://www.vectorstock.com/royalty-free-vector/cardboard-box-vector-848498 [Accessed in 1 January 2023]

Vector Stock, n.d. Water bottle glass vector image [Online] (n.d.) Available at: https://www.vectorstock.com/royalty-free-vector/water-bottle-glass-vector-24416282 [Accessed in 1 January 2023]