Task was to to create a Parallax website using one of the Fair Trade products. Me and Steph made a decition to go for herbs and spices as they are commonly use in the household.
What is Fair Trade ?
Fairtrade collaborates with farmers and workers to improve their living conditions, invest in their communities and companies, and conserve our common environment (Fair Trade, n.d.).
Fair Trade Herbs and Spices
Herbs and spices are used in Fair Trade to flavour our cuisine. However, the farmers and workers who cultivate them are frequently left with a bitter taste in their mouth. Fortunately, a wide range of herbs and spices are now Fairtrade certified (Fair Trade, n.d.).
Figure 1 : Photograph which perfectly shows how herbs are collected and could pottentially be used in the website (Fair Trade, n.d.)Figure 2 : Workers separating herbs and spice from official Fair Trade website (Fair Trade, n.d.)
Fair Trade Herb and Spice Logo
Figure 3 : Fair Trade logo which still represents the original company but uses leafs to represent the herb and spice sector (Fair Trade, n.d.)
Fair Trade Parallax Website
Figure 4 : Pottential banner for the website as it well shows the beauty of spices (Import Promotion Desk, n.d.)Figure 5 : Baskets of different spices to add website more colour (DGStoreUK, Ebay, n.d.).
Figure 6 : Fair Trade Spice and Herb Parallax website.
Parallax is an essential tool for developing intriguing websites, but when it comes to accessibility, you must evaluate whether to use a photo as a bannier or a true fixed animation.
DGStoreUK, Ebay, n.d. Spice up Your Culinary Adventures: Top-Quality Whole Spices, Herbs, and Seeds [Online] (n.d.) Available at : https://www.ebay.co.uk/itm/163769614735 [Accessed in 20 July 2023]
Figure 1: Examples of worksheets explaining what Spellzone is. (Spellzone n.d.)Figure 2: The Sign Up section with a circular slider showing the price of a specific amount of students. (Spellzone n.d.)Figure 3: Log in section which wasn’t done separatly for teachers and students. (Spellzone n.d.)
The website was created with educational curriculum in mind, and the content was created directly from these kind of courses. Spellzone website is intended for teachers who would like to print the exercises for their lessons as well as those who work with children who are unable to spell, are from different countries, or have disabilities like dyslexia. Thus, after students have finished a series of tasks, the teacher can determine who did it well and who needs further help. Adults who have moved to England but don’t speak the language and wish to re-learn the spelling are another target audience for this website because it supports up to 22 languages.
Figure 4: The video which would be useful for the users entering the website for the first time is hidden in the bottom of the website. (Spellzone n.d.)Figure 5: The scoreboard doesn’t show specific schools or organisations. (Spellzone n.d.)Figure 6: The bottom off the website has the random dictonary section which isn’t neccessary. (Spellzone n.d.)
Spellzone may have increased user satisfaction and broadened its appeal to new markets by permitting photo hierarchy when the website’s home page displays the pages being added to it, Spellzone might have increased its appeal to various markets and enhanced user experience. There is a video that would benefit from being at the top of the website and would focus on a larger spectrum of users’ viewpoints, including those of primary, secondary, and college students, as you scroll down the page. We were scrolling through the website when we discovered the accessibility options, which address every conceivable difficulty. Therefore, following the discussion, we make it plain that the teacher and students should log in separately.
Figure 7: The XD version of improved website.
References
Spellzone n.d. What is Spellzone? [Online] (n.d.) Available at: https://www.spellzone.com [Accessed on 20 December 2022]
For today’s a task, we were meant to create a responsive website for a responsive design for phone, tablet and laptop. As responsive design is important because each user should be able to access the website from different omnichannels such as tablets and phones.
When we were considering Christmas card ideas for our group project, my suggestion was making a card that looked like pixel art, specifically Lego pixel art. As a result, when the buyer buys the card and the user makes it, it will be more memorable than simply receiving one. I next investigated several types of pixel art, such as diamond art, which is commonly used to make inventive artworks and has risen in popularity over time. Along with diamond art, Lego stud art has arisen as a second form of creation.
Figure 1 : A recreation of an iconic piece symbolising Hokusai’s The Great Wave that is a perfect gift for any audience and a wonderful reference for prospective pixel art greeding card. As this type of pixel art keeps the present exposed rather than in storage.
Following our discussion, it was decided to conduct some research and look into the many types of narrative sequences that would have been useful while constructing onboarding.
This idea was expanded into a logo design and narrative that communicates successfully without the need of text. As a result, the product customer gets the primary idea. Although our group was generally productive, everyone was working independently on my proposed approach.
Figure 2 : After some group brainstorming, everyone was sketching out there ideas and thinking of ways representing the pixel art gift idea to the people.Figure 3 : Additional idea was to create a greating card as a notebook, so people could be able to write there ideas.
The group project for today was to design a birdhouse, which could be anything based on the artist’s preference. My task was to research the significance of birds and what they stand for as we came together to brainstorm methods to promote the birdhouse. After doing some study, I came up with some viable concepts. The first one was to create a bird that enters someone’s home carrying a suitcase because the bird stands for wanting to be with someone rather than being alone.
They stand for many things, according to Clinton Atkins, including freedom, grace, love, strength, longevity, eternity, happiness, and love. Depending on the culture and religion, different birds have different symbolism. Even having a dream involving birds has significance. Indeed, birds have a significant impact on how people perceive the world. This demonstrates the significance of birds in a person’s life.(Clinton Atkins and George Dukes, Thayer Birding, 2 January 2023.)Everyone needs a friend they can talk to or turn to for assistance in times of need, especially those who have felt abandoned because of the coldness of those around them.
Figure 1: Logo design of bird with a suitcase which represents the travelling bird with a suitcase because the bird doesn’t have a home.Figure 2: Illustration of bird entering a person’s house with a suitcase. So everyone wants to live somewhere they would call a home. (Vector Stock, n.d. Crow bird poultry….) (Vector Stock, n.d. Men shoe vector image) (Vector Stock, n.d. Suitcase with world travel….)
This could be taken further as the promotion branding for the birdhouse and using emotional designs to interest the user.
We discussed many strategies for getting young children to drink water, which is crucial for their health, during the group discussion. I took my sketchbook after our conversation to process some thoughts. The original concept was to create puzzle stickers that kids would want to collect and purchase the water bottles to assemble. Superheroes, who are well-known to the younger generation and pique their interest, could be potential puzzles. They won’t have an issue drinking water bottles as their curiosity grows.
Figure 1 : Brainstorming some ideas which could interest the children to drink water. Figure 2: Happy Water logo to encourage children to drink water.
The second possible solution was to attach two stickers, one of which would be a section of the picture and a QR code that would link to the webpage. The adult might access the website and log in using the special code that can be found with QR code. The child may receive awards from the corporation if they consume more drink bottles than expected. The child could compete against other kids in challenges on the internet. Such contests heightened the rivalry between kids, which boosted sales and inspired kids to drink more water.
Figure 3: A second method for encouraging kids to drink water involves collecting stickers and receiving rewards from the firm for consuming a specified amount of water. (Kaanbagci, Vector Stock, n.d.) (Vector Stock, n.d. Cardboard box vector image), (Vector Stock, n.d. Water bottle glass vector image)
My ideas were taken into consideration when I pitched them to the group, and they helped contribute. We made the decision to continue with this and present our thoughts to the class as a whole.
In order to protect the privacy of the homeless persons I planned not to photograph them , I chose instead to use AI-generated art that was redrawn in my style to convey feelings.
Establish a social media presence for the sale of goods that will assist in raising money for a facility where the homeless can stay for free and compassionate people who care for them. Since there are more homeless persons sitting on the streets of Hull, the local community would be the intended audience for this.
Figure 1 : Aldi Christmas advert which gives a nostalgia to Home Alone. (Olivia Heath and Lisa Joyner 10 November 2022)
Aldi is a German grosery store located in most of parts UK which provides a large variety of products at a cheaper price.
While viewing the advert, the core message is the importance of the family and especially family reunion during Christmas . A nostalgia can also be found to the classic Christmas films such as Home Alone which for some people starts the Christmas season.
The target audience of this video advertisement would be families who go to Aldi, as well as adults and children which would later want to purchase the products related to this character.
Advert has received a lot of positive feedback and even made someones day due to having already well known character to the store with he’s version of a nostalgic movie.
Figure 2: Audience engagement under the post (Part 1)Figure 3: Audience engagement under the post (Part 2)
Dyson Hair
While viewing the campaign, the core message is to explore the individuality of each women and creating an universal products for every women.
The target audience of this promotion would be women of any age and their partner’s as a gift for any acassion.
Video has received a lot of positive feedback and even an interest to purchase this product in order to make their hair look like women in the video. However, it has a massive engagement in Tik Tok where people are reviewing the hair driyer which even determined to purchase this product as the audience have seen it in use.
Figure 5: Audience engagement under the post (Part 1)Figure 6: Audience engagement under the post (Part 2)
Moonster
Moonster, the brand behind genuine leather products with are hand made.
While viewing the campaign, the core message is to buy a handmade which will last a very long time, so the campaign is called “Purchase with a Purpose” in 2017. Percentage from this campaign will be donated to the non-profit organisation Zambia that promotes the prevention of cruelty towards children.
The target audience of this campaing are aimed at women because most women use handbag and in general have more bags than men. ” The female of age group ranging 15-64 years is the main consumer of the handbags market, with the gender demographics portraying the share of the female population of more than 50% “.(Business Wire n.d.) However, the company started producing notebooks which interest the male and female audience as good opportunity to give as a gift for some one.
Although the company doesn’t receive massive angagement on social media, most people expremely want to purchase.
Figure 7 : Moonster campaign which they follow up to today. (Moonster n.d.)Figure 8 : Audience engagement under the post (Part 1)Figure 9: Audience engagement under the post (Part 2)
