Category: Development Log

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Development Log

5. Stop Motion Energy Drink Branding Animation

Figure 1 : Refresh Time energy drink stop motion animation to encourage target audience to purchase the drink and become interested in the animation itself.

References

Shane Ivers, Silverman Sound Studios, 2017. Reach The Top [Online] (n.d.) Available at: https://www.silvermansound.com/free-music/reach-the-top [Accessed in 31 March 2023]

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Development Log

4. Conceptual Energy Drink Animation

Examples of Energy Drink Animation

Figure 1 : Commercial for the energy drink business Celsius. Short social media product video. When massive handheld energy drink meets elegant transitions and dramatic sound design

Refresh Time Storyboard

A can will roll about in a slow-motion Refresh Time animation until it stands on end and the energy from the can causes it to fly. It flies, lands upside-down, then turns. The other two cans show when it turns the appropriate way, and it appears as though the camera is switching between the views while the energy lightning splashes as a liquid. There won’t be any verbal advertising; instead, background music related to slow motion animation will be playing.

After some time, my package concept was changed from illustrations to straightforward vector shapes that symbolise a particular activity the target audience would want to achieve when drinking the can. This makes the design even more simple, and speaking of simplicity, the animation won’t have any extra components because during teamwork activity, the created the wooden slow motion animation just used the key components to convey the story.

References

Lunar Films LLC, 01 February 2022. Energy Drink Ad | Epic B-Roll [Online] (n.d.) Available at : https://www.youtube.com/watch?v=y-zQovGOmVI [Accessed in 24 March 2023]

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Development Log

3. Stop Motion Teamworking Evidence

Robert Consoli divided the group into two teams of three and assigned them the goal of making a stop motion video using wooden dolls while cooperating as a team.

We covered how roles in the Danish orchestra can be followed in real life in the previous assignment. So it was up to me to be proactive and show leadership skills, which were lacking in this collaborative project. Abbie was the group leader, and her offered idea was accepted by both myself and Rana.

What is a Stop Motion Animation?

Stop motion animation, often known as stop frame animation, is a type of animation in which actual objects are moved about the screen between each frame as the animation is being recorded. The illusion of movement is produced by quickly replaying the series of photos. Stop motion is comparable to 2D drawn animation (early Disney), although it employs real-world objects rather than drawings (Dragonframe, n.d.).

Taking a photo of your items or characters, moving them slightly, and then taking another photo is the fundamental method of animation. The objects or figures seem to move on their own when the photographs are played back one after another (Dragonframe, n.d.).

Example of Stop Motion Animation

Figure 1 : It involves an artist’s tiny posable dummy doll that comes to life and desires for a face identical to the one in the drawing (Doug Vandegrift, 18 May 2009 ).

The development from a simple sketch to a moving wooden doll is explored in this stop motion animation. As the artist walks away, the doll begins to move and gazes at the drawing, wishing for a face. This animation also has a comedic element, as the doll creates weird faces until it finds the appropriate one.

The Sting of Love Stop Motion Animation

To create this stop motion animation, I, Rana, and Abbie planned to use moving wooden models to create a toxic relationship fight. So Clara approaches Bob and slaps him, causing him to slap her back and they both fall down. Abbie was leading the teamwork session and filming the video frame by frame. Rana and I were gradually repositioning the wooden figures.

Figure 2 : Our String of Love focuses on the toxic relashionship between Clara and Bob (Rana Maglad, 02 March 2023).

Clara runs towards Bob and slapped Bob which they later fight each other. As Clara fells to top of Bob, she stands up and leaves in tears and sorrow. My job was to manoeuvre Bob while Abbie took each shot, and the entire collaboration process was fun.

When it comes to creating my stop motion animation, a similar approach and move the can slightly. As the can will be moved, a drawn logo on it and stick it together.

References

Doug Vandegrift, 18 May 2009. The Still Life – Stop Motion [Online] (n.d.) Available at : https://www.youtube.com/watch?v=UDzm5hDemTQ [Accessed in 24 March 2023]

Dragonframe, n.d. What is Stop Motion Animation? [Online] (n.d.) Available at : https://www.dragonframe.com/introduction-stop-motion-animation/ [Accessed in 25 March 2023]

Rana Maglad, 02 March 2023. The Sting of Love [Online] (n.d.) Available at : https://www.youtube.com/watch?v=eM-d7aLM-L8 [Accessed in 03 March 2023]

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Development Log

2. Energy Drink Package Design

How might it differ if Energy Drink had a specific target audience?

Figure 1 : Caffeine-laced energy drinks have been the subject of much debate in recent years, following a number of reported deaths and overdoses linked to the drinks (Ariana Eunjung Cha, The Washington Post, 12 November 2015).

Refresh Time’s major purpose is to sell a natural flavour drink with sugar instead of caffeine because people with high blood pressure cannot and will not consume such drinks. The label will mention whether or not caffeine was added, as well as other legal information.

The following must be printed on all food and drink products as required by law. This information ought to be unambiguous, permanent, understandable, easily visible, and not deceptive (GOV.UK, 2022).

Such as the food’s name, the ‘best before’ or ‘use by’ date, any required precautions, net quantity data, an ingredient list if necessary, the country or place of origin, the lot number or the expiration date, any special storage requirements, and use or cooking instructions if applicable (GOV.UK, 2022).

This information would have to be integrated into any designs created during the brand’s creation stage because it occupies about 25% of the can’s overall print area (GOV.UK, 2022).

Why Eco Friendly Packaging is Important ?

Figure 2 : The use of renewable or biodegradable materials that are not harmful to the environment represents eco-friendly packaging. Sustainability has been fundamentally examined in practically every alcohol sector, including beer, wine, and spirits, and has impacted not only packaging but also sourcing ingredients and other procedures (Shreya Kohli, Beverage Trade Network n.d.).

Normal packaging is extremely dangerous not only to wild life but also to people as the materials produced from the polyethelene. “In Europe, 70% of recyclable plastics end up in a landfill or the oceans.” The production process of non-environmentally friendly packaging is another issue. Not only is the majority of plastic produced by the refining of crude oil, but the degradation process is also hazardous. Plastic degrades over hundreds of years, releasing harmful compounds such as bisphenol A, which can affect animal hormonal systems (Shreya Kohli, Beverage Trade Network n.d.).

Sketches of Package

Figure 3 : Refresh Time drinks will be packaged in recycled cardboard, which is now utilised in environmentally friendly packaging, according to these sketches of potential packaging. However, having just the top would make it easier for senior people to move around. In order to be carried on a carry bag with wheels across the buses or to their car, the packaging will have a bottom and a handle.

Package Design

Figure 4 : Refresh Time can label with showing all of the description according to law.
Figure 5 : A rendered design of Refresh Time that could be used as advertising promotion.
Figure 6 : Visual Refresh Time packaging design from different views.

References

Ariana Eunjung Cha, The Washington Post, 12 November 2015. Here’s what happens to your body after you down an energy drink….. [Online] (n.d.) Available at : https://www.washingtonpost.com/news/to-your-health/wp/2015/11/12/heres-what-happens-to-your-body-after-you-down-an-energy-drink-its-kind-of-scary/ [Accessed in 24 March 2023]

GOV.UK, 2022. Food labelling and packaging [Online] (n.d.) Available at : https://www.gov.uk/food-labelling-and-packaging [Accessed in 20 March 2023]

Shreya Kohli, Beverage Trade Network n.d. Eco-Friendly Packaging Initiatives In The Beverage Industry [Online] (n.d.) Available at : https://futuredrinksexpo.com/en/blog/insights-64/eco-friendly-packaging-initiatives-in-the-beverage-industry-382.htm [Accessed in 10 March 2023]

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Development Log

1. Conceptual Energy Drink Brand Logo

Why logo design are important on Energy Drinks?

A well-designed logo can provide significant benefits to brands. It can help stimulate consumers’ interest, distinguish brands from competitors, facilitate brand recognition and communicate what a brand is all about (Jonathan Luffarelli, Mudra Mukesh, and Ammara Mahmood, Harward Business Review, 12 September 2019).

When you design a logo, your goal is to produce an instantly recognisable visual representation of your product or service. The graphic visual language you choose conveys the meaning, organisation, and aesthetic of your brand (Cath Caldwell 2019, p. 35).

Figure 1 : Monster Energy is an amazing example of a logo that was created but was not ideal for this target audience. Because of the Devil theme, this target population and some younger people find this logo controversial (ABC 7, 12 November 2014.).

The woman argues that the “M” logo appears to resemble three instances of the letter Vav, the Hebrew numeral for six, and interprets the logo to indicate “666.” Next, she refers to Monster Energy’s motto on a product banner that reads “Unleash the Beast,” interpreting these two examples as Monster Energy meaning to relate to “the beast” in the Book of Revelations (ABC 7, 12 November 2014.).

Sketches of Logo design

Unlike Monster Energy, which features a wide variety of logo-related contradictions. Refresh Time will have a classic pocket watch as a logo and a sand watch behind the pocket watch because turning the sand watch causes the time to advance backwards, in contrast to Monster Energy, which has a wide spectrum of logo dispute.

Figure 2 : This brand’s target customer is over 60s who don’t want to be reminded of their fantastic age. Therefore, Refresh Time would act as an energy booster, bringing back previously unvalued time and giving them a second chance to achieve something they actually wanted by drinking the pocket watch.
Figure 3 : Both letters “f” and “i” will be replaced as the lightning and time arrow to show the energy boost.

Refresh Logo Design

Figure 4 : A classic pocket watch served as a source of inspiration for the design (Amazon, Pinterest n.d.).

The original pocket watch photograph from Pinterest was used as a reference for my energy drink logo. The logo was created using circular forms, and the shapes were carved out with pathfinders to give the original timepiece realism. A pocket watch was utilised to show the target audience of over 60s that instead of going clockwise, the watch goes anticlockwise, taking them back in time and allowing them to do things they couldn’t do before because they were too busy or didn’t value their time. Change can be visible in activities such as travelling, trying new things, and learning to drive.

Figure 5 : Completed Refresh Time logo that integrates the concepts of energy and time and appeals to the target market.

References

ABC 7, 12 November 2014. Monster Energy drinks promote Satan, says woman in viral video [Online] (n.d.) Available at : https://abc7.com/monster-energy-satan-drink-devil/392023/ [Accessed in 24 March 2023]

Amazon, Pinterest n.d. BestFire Pocket Watch Vintage….. [Online] (n.d.) Available at : https://www.pinterest.co.uk/pin/471259548506053410/ [Accessed in 24 March 2023]

Cath Caldwell, 2019, Graphic Design For Everyone: Understand the Building Blocks so You can Do It Yourself, DK and Penguin Random House Company, London.

Jonathan Luffarelli, Mudra Mukesh, and Ammara Mahmood, Harward Business Review, 12 September 2019. A Study of 597 Logos Shows Which Kind Is Most Effective [Online] (n.d.) Available at : https://hbr.org/2019/09/a-study-of-597-logos-shows-which-kind-is-most-effective [Accessed in 24 March 2023]